So when my wife asked in all sincerity, “What’s the big deal if they play together?” I couldn’t really explain it to her other than to say, “It’s a basketball thing. You just don’t do it.” Your goal as an alpha dog is to assemble the best team you can and beat the other alpha dogs. There are five alpha dogs right now: LeBron, Wade, Kobe, Howard and Durant. If two ended up on the same team by coincidence — like Kareem and Magic, Shaq and Kobe, or Michael and Scottie — that’s one thing. That’s sports. S—- happens. But willingly deciding that it would be easier to play together than beat one another? Even two weeks later, I can’t get over it. LeBron’s last two Boston games were a massive disappointment to anyone who truly cares about basketball, but for me, copping out by joining forces with Wade was even worse.
Bill Simmons, on LeBron and Wade playing together